{"id":519,"date":"2021-12-09T13:50:02","date_gmt":"2021-12-09T12:50:02","guid":{"rendered":"https:\/\/vernisculturel.fr\/?p=519"},"modified":"2023-07-02T13:04:18","modified_gmt":"2023-07-02T11:04:18","slug":"soft-power-en-coree-du-sud","status":"publish","type":"post","link":"https:\/\/planetevero.fr\/index.php\/2021\/12\/09\/soft-power-en-coree-du-sud\/","title":{"rendered":"&#8211; Soft power Cor\u00e9e du Sud &#8211;"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">A d\u00e9couvrir...<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fb509431ee0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" 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href=\"https:\/\/planetevero.fr\/index.php\/2021\/12\/09\/soft-power-en-coree-du-sud\/#En_preambule_lecon_de_vocabulaire%E2%80%A6\" >En pr\u00e9ambule, le\u00e7on de vocabulaire&#8230;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/planetevero.fr\/index.php\/2021\/12\/09\/soft-power-en-coree-du-sud\/#La_%C2%AB_hallyu_%C2%BB\" >La \u00ab hallyu \u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/planetevero.fr\/index.php\/2021\/12\/09\/soft-power-en-coree-du-sud\/#Le_%C2%AB_han_%C2%BB\" >Le \u00ab\u00a0han\u00a0\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/planetevero.fr\/index.php\/2021\/12\/09\/soft-power-en-coree-du-sud\/#Les_%C2%AB_chaebols_%C2%BB\" >Les \u00ab\u00a0chaebols\u00a0\u00bb<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/planetevero.fr\/index.php\/2021\/12\/09\/soft-power-en-coree-du-sud\/#Puis_un_peu_dhistoire-geographie%E2%80%A6\" >Puis un peu d\u2019histoire-g\u00e9ographie\u2026.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/planetevero.fr\/index.php\/2021\/12\/09\/soft-power-en-coree-du-sud\/#Quelles_sont_les_cles_de_cette_reussite\" >Quelles sont les cl\u00e9s de cette r\u00e9ussite ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/planetevero.fr\/index.php\/2021\/12\/09\/soft-power-en-coree-du-sud\/#La_volonte_le_%C2%AB_han_%C2%BB\" >La volont\u00e9\u00a0: le \u00ab\u00a0han\u00a0\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/planetevero.fr\/index.php\/2021\/12\/09\/soft-power-en-coree-du-sud\/#Laide_pecuniaire_du_gouvernement\" >L\u2019aide p\u00e9cuniaire du gouvernement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/planetevero.fr\/index.php\/2021\/12\/09\/soft-power-en-coree-du-sud\/#Une_strategie_economique\" >Une strat\u00e9gie \u00e9conomique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/planetevero.fr\/index.php\/2021\/12\/09\/soft-power-en-coree-du-sud\/#Une_politique_de_promotion_active\" >Une politique de promotion active<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/planetevero.fr\/index.php\/2021\/12\/09\/soft-power-en-coree-du-sud\/#Une_strategie_marketing\" >Une strat\u00e9gie marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/planetevero.fr\/index.php\/2021\/12\/09\/soft-power-en-coree-du-sud\/#Un_star-system_novateur\" >Un star-system novateur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/planetevero.fr\/index.php\/2021\/12\/09\/soft-power-en-coree-du-sud\/#Une_critique_de_notre_modernite_mondialisee\" >Une critique de notre modernit\u00e9 mondialis\u00e9e<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/planetevero.fr\/index.php\/2021\/12\/09\/soft-power-en-coree-du-sud\/#Et_donc\" >Et donc\u00a0?<\/a><\/li><\/ul><\/nav><\/div>\n<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbHeader\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#f7f7f7&Prime; custom_margin=\u00a0\u00bb0px|||3px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb95%\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb40px|0px|40px|40px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Que celui qui ne s\u2019est pas rendu compte de l\u2019actuel rayonnement culturel de la Cor\u00e9e du Sud retourne imm\u00e9diatement dans sa tani\u00e8re !<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/planetevero.fr\/wp-content\/uploads\/2021\/12\/south-korea-ga609ab2cd_640.jpg\u00a0\u00bb title_text=\u00a0\u00bbsouth-korea-ga609ab2cd_640&Prime; align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb width=\u00a0\u00bb95%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p style=\"text-align: left;\">Depuis 3 d\u00e9cennies, le monde d\u00e9couvre les tr\u00e9sors de la p\u00e9ninsule.<br \/>Apr\u00e8s les jeux olympiques de S\u00e9oul, en 1988, ce sont tout d\u2019abord les d\u00e9lices de la gastronomie cor\u00e9enne qui r\u00e9pandent leurs saveurs hors des fronti\u00e8res du pays.<br \/>En 2004, un petit monsieur souriant et sautillant d\u00e9passe le milliard de vues sur YouTube avec <span style=\"text-decoration: underline;\">Gangnam Style<\/span>. La K Pop devient incontournable, les jeunes filles se p\u00e2ment devant les chanteur(se)s et danseur(se)s de boys(girls) bands, seul(e)s survivant(e)s d\u2019une s\u00e9lection f\u00e9roce et d\u2019un entra\u00eenement s\u00e9v\u00e8re.<br \/>Puis c\u2019est au tour des c\u00e9l\u00e8bres mangas japonais de se faire d\u00e9tr\u00f4ner par les webtoons, des BD num\u00e9riques cor\u00e9ennes.<br \/>Quant au cin\u00e9ma, apr\u00e8s une mont\u00e9e progressive dans les ann\u00e9es 2000, des films comme <span style=\"text-decoration: underline;\">Dernier train pour Busan<\/span> puis <span style=\"text-decoration: underline;\">Parasite<\/span>, de Bong Joon-ho, Oscar du meilleur film en 2020 et Palme d\u2019or \u00e0 Cannes un an plus t\u00f4t, ach\u00e8vent de placer la Cor\u00e9e du Sud dans la cour des (tr\u00e8s) grands.<br \/>Enfin, cerise sur le g\u00e2teau, qui ne fait que confirmer l\u2019influence grandissante de la Cor\u00e9e du Sud dans le domaine culturel, <span style=\"text-decoration: underline;\">Squid game,<\/span> s\u00e9rie dystopique, est vue par 100 millions de foyers en moins d\u2019un mois, un record \u00a0!<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>Comment un aussi petit pays a-t-il r\u00e9ussi l&rsquo;exploit d&rsquo;inonder la plan\u00e8te de sa d\u00e9ferlante culturelle ?<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bb6df11252-bd3b-4355-bfe8-cff44c183f89&Prime; header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb5%||||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb46px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb38px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"En_preambule_lecon_de_vocabulaire%E2%80%A6\"><\/span>En pr\u00e9ambule, le\u00e7on de vocabulaire&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span style=\"font-family: 'Shadows Into Light'; font-weight: normal; color: #6c6386;\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbComfortaa||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#169179&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px|15px|10px|20px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"La_%C2%AB_hallyu_%C2%BB\"><\/span>La \u00ab hallyu \u00bb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p style=\"text-align: left;\">Cette vague culturelle cor\u00e9enne porte un nom\u2009: la \u00ab hallyu \u00bb. Le terme vient d\u2019ailleurs d\u2019\u00eatre ajout\u00e9 \u00e0 la derni\u00e8re \u00e9dition de l\u2019Oxford English Dictionary, un dictionnaire de r\u00e9f\u00e9rence pour la langue anglaise, excusez du peu !<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbComfortaa||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#169179&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px|15px|10px|20px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Le_%C2%AB_han_%C2%BB\"><\/span>Le \u00ab\u00a0han\u00a0\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><\/h3>\n<p>En cor\u00e9en, le mot \u00ab\u00a0han\u00a0\u00bb d\u00e9finit une sorte de col\u00e8re ancestrale li\u00e9e aux d\u00e9faites militaires subies. C\u2019est cet esprit de revanche qui porte la Cor\u00e9e du Sud et lui donne la volont\u00e9 de concurrencer la Chine et le Japon, qui l\u2019ont successivement envahie.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbComfortaa||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#169179&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px|15px|10px|20px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Les_%C2%AB_chaebols_%C2%BB\"><\/span>Les \u00ab\u00a0chaebols\u00a0\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><\/h3>\n<p>Les\u00a0chaebols sont des conglom\u00e9rats d\u2019entreprises dont certains sont sp\u00e9cialis\u00e9s dans les industries culturelles (cin\u00e9ma, musique, bandes dessin\u00e9es\u2026)\u00a0; ils assurent le rayonnement des contenus en g\u00e9rant \u00e0 la fois leur production, leur diffusion&#8230;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb5%||||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb46px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb38px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Puis_un_peu_dhistoire-geographie%E2%80%A6\"><\/span>Puis un peu d\u2019histoire-g\u00e9ographie\u2026.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb width=\u00a0\u00bb95%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p>La Cor\u00e9e du Sud se situe ici -&gt;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/planetevero.fr\/wp-content\/uploads\/2021\/12\/1200px-Republic_of_Korea_orthographic_projection.svg_.png\u00a0\u00bb title_text=\u00a0\u00bb1200px-Republic_of_Korea_(orthographic_projection).svg\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb95%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb]<\/p>\n<p>C\u2019est un petit pays, dont la surface est 5 fois inf\u00e9rieure \u00e0 celle de la France mais proportionnellement assez peupl\u00e9 puisqu\u2019il compte un peu plus de 52 millions d\u2019habitants dont la moiti\u00e9 vivent dans la m\u00e9galopole de S\u00e9oul.<br \/>Son histoire n\u2019a pas \u00e9t\u00e9 toujours simple\u00a0: pas facile de survivre entre deux surpuissances aux dents longues telles le Japon et la Chine.<br \/>Si la Cor\u00e9e est un royaume mill\u00e9naire, la naissance de la Cor\u00e9e du Sud \u00e0 proprement parler date de 1945, les \u00c9tats-Unis et l\u2019URSS ayant d\u00e9cid\u00e9 de se partager la p\u00e9ninsule qui, depuis le d\u00e9but du XX\u00e8me si\u00e8cle, \u00e9tait sous domination japonaise.<br \/>S\u2019en suivirent plusieurs ann\u00e9es d\u2019une guerre fratricide&#8230;<br \/>Apr\u00e8s l\u2019armistice, la Cor\u00e9e du Sud connut des r\u00e9gimes autoritaires, puis une d\u00e9mocratisation et, progressivement, un puissant d\u00e9collage \u00e9conomique pour devenir aujourd\u2019hui la 11\u00e8me puissance mondiale.<br \/>En 1997, lors de la crise financi\u00e8re asiatique, le gouvernement d\u00e9cida d\u2019investir massivement dans les industries culturelles, l\u2019ambition des gouvernants \u00e9tant de faire de la Cor\u00e9e \u00ab\u00a0un des cinq premiers pays de l\u2019industrie culturelle\u00a0\u00bbet accro\u00eetre par ce biais son influence sur la sc\u00e8ne internationale.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb]<strong>Cette strat\u00e9gie politique imagin\u00e9e par la Cor\u00e9e du Sud dans les ann\u00e9es 1990 visait donc \u00e0 \u00e9tendre ce que l\u2019on nomme le soft power.<\/strong>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb]Qu&rsquo;est-ce que le <span style=\"font-size: large; color: #7cda24;\">soft power<\/span> me direz vous ?[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb]Le soft power se d\u00e9finit par la capacit\u00e9 d\u2019un \u00c9tat \u00e0 influencer et \u00e0 orienter les relations internationales en sa faveur par un ensemble de moyens autres que coercitifs (cad la menace, l\u2019usage de la force etc.),<br \/>\nIl renforce ainsi la\u00a0l\u00e9gitimit\u00e9 de son action internationale, ce qui constitue \u00e9galement un facteur de puissance.<br \/>\nL\u2019attractivit\u00e9 de la culture, la diffusion de l\u2019\u00e9ducation, par exemple, sont deux des principaux vecteurs du\u00a0soft power\u00a0; il s\u2019agit l\u00e0 d\u2019autant de moyens pacifiques pour convaincre les autres acteurs des relations internationales d\u2019agir ou de se positionner dans un sens donn\u00e9.<br \/>\nBref la culture est donc une composante du \u00a0soft power\u00a0 qui est une capacit\u00e9 d\u2019influence des \u00c9tats.[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb]La Cor\u00e9e du Sud est un g\u00e9ant du soft power et poss\u00e8de, par l\u00e0, un impact politique d\u00e9mesur\u00e9 par rapport \u00e0 sa taille.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb width=\u00a0\u00bb95%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb collapsed=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bb6df11252-bd3b-4355-bfe8-cff44c183f89&Prime; header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb5%||||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb46px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb38px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quelles_sont_les_cles_de_cette_reussite\"><\/span>Quelles sont les cl\u00e9s de cette r\u00e9ussite ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span style=\"font-family: 'Shadows Into Light'; font-weight: normal; color: #6c6386;\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbComfortaa||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#169179&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px|15px|10px|20px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"La_volonte_le_%C2%AB_han_%C2%BB\"><\/span>La volont\u00e9\u00a0: le \u00ab\u00a0han\u00a0\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb]Le \u00ab han \u00bb motive et porte les cor\u00e9ens dans leur volont\u00e9 de prendre leur revanche sur leurs voisins.<br \/>\nEt force est de constater que la Chine voisine, puissance \u00e9conomique monstrueuse, est incapable, en raison de sa rigidit\u00e9 politique, de rivaliser en terme d\u2019impact de ses industries culturelles. La s\u00e9v\u00e8re reprise en mains actuelle qu\u2019effectue le pouvoir chinois confirme cela : les hommes jug\u00e9s trop \u00ab eff\u00e9min\u00e9s \u00bb sont, par exemple, interdits \u00e0 la t\u00e9l\u00e9vision.[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbComfortaa||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#169179&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px|15px|10px|20px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Laide_pecuniaire_du_gouvernement\"><\/span>L\u2019aide p\u00e9cuniaire du gouvernement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\">Dans les ann\u00e9es 1990, l\u2019\u00e9tat finance massivement la culture et l\u00e9gif\u00e8re pour inciter les investissements . Environ 500\u00a0millions de dollars sont attribu\u00e9s chaque ann\u00e9e au minist\u00e8re de la Culture, ce qui lui permet d\u2019investir massivement dans des projets culturels.<br \/>R\u00e9sultat\u00a0: entre 1999 et 2003, le poids de l\u2019industrie du divertissement est multipli\u00e9 par 5.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbComfortaa||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#169179&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px|15px|10px|20px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Une_strategie_economique\"><\/span>Une strat\u00e9gie \u00e9conomique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb]<\/p>\n<p>Afin de se d\u00e9marquer de ses voisins japonais et chinois, g\u00e9ants industriels de l\u2019automobile et de l\u2019\u00e9lectronique, la Cor\u00e9e du Sud se centre sur les services et la culture.<br \/>Elle devient ainsi le pays le plus connect\u00e9 au monde et prend une longueur d\u2019avance sur les cultures de l\u2019\u00e8re num\u00e9rique.<br \/>En outre, dans la comp\u00e9tition \u00e9conomique mondiale, les\u00a0conglom\u00e9rats que sont les chaebols constituent un outil puissant. Leur force de frappe permet de concentrer la production culturelle, la promotion, la diffusion, mais \u00e9galement de g\u00e9n\u00e9rer d\u2019importantes retomb\u00e9es dans d\u2019autres activit\u00e9s, comme les cosm\u00e9tiques, la mode, le tourisme.<\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttp:\/\/planetevero.fr\/wp-content\/uploads\/2021\/12\/myeongdong-g61090e8b6_640.jpg\u00a0\u00bb title_text=\u00a0\u00bbmyeongdong-g61090e8b6_640&Prime; align=\u00a0\u00bbcenter\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbComfortaa||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#169179&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px|15px|10px|20px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Une_politique_de_promotion_active\"><\/span>Une politique de promotion active<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\">Le pays doit \u00e9galement sa r\u00e9ussite \u00e0 une politique de promotion de l&rsquo;industrie culturelle et artistique \u00e0 l&rsquo;\u00e9tranger men\u00e9e par l&rsquo;Etat sud-cor\u00e9en. A cette fin a \u00e9t\u00e9 cr\u00e9\u00e9 une commission sp\u00e9ciale sur le \u00ab nation branding \u00bb.<\/p>\n<p style=\"text-align: left;\">La Korea Creative Content Agency, qui est derri\u00e8re beaucoup d\u2019initiatives payantes, comme faciliter l\u2019acc\u00e8s des journalistes \u00e9trangers \u00e0 la Cor\u00e9e du Sud afin qu\u2019ils soient en mesure ensuite de rendre compte de leur visite et de faire \u00e0 l\u2019\u00e9tranger la promotion du pays, est un pur produit de cette politique.<\/p>\n<p style=\"text-align: left;\">Le soft power cr\u00e9ant \u00e9galement un int\u00e9r\u00eat \u00e9norme pour la langue cor\u00e9enne, le gouvernement saisit cette opportunit\u00e9 et fonde l\u2019Institut Sejong, implant\u00e9 dans de nombreux pays par le monde.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbComfortaa||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#169179&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px|15px|10px|20px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Une_strategie_marketing\"><\/span>Une strat\u00e9gie marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\">La crise de la fin des ann\u00e9es 90 suscite des vocations. Les jeunes g\u00e9n\u00e9rations d\u00e9laissent les secteurs traditionnels sinistr\u00e9s pour s&rsquo;orienter vers des formations artistiques, cr\u00e9ant un vivier de talents. C\u2019est l\u00e0 que les grandes agences de divertissement\u00a0vont d\u00e9nicher celles et ceux qui, au prix d&rsquo;intenses ann\u00e9es d&rsquo;entra\u00eenement, deviennent des \u00ab idols \u00bb &#8211; soit, dans le jargon de la pop culture cor\u00e9enne, des performeurs s\u00e9duisants et polyvalents, capables de chanter, danser, jouer.<\/p>\n<p style=\"text-align: left;\">Aujourd\u2019hui, certaines de ces agences ambitionnent m\u00eame d&rsquo;exporter \u00e0 l&rsquo;\u00e9tranger leur \u00ab cultural technology \u00bb soit, en gros, les cl\u00e9s de leur syst\u00e8me de production de K-pop , \u00e0 savoir, castings g\u00e9ants, entra\u00eenement intensif de plusieurs ann\u00e9es, une hyper-production musicale, management strict et une strat\u00e9gie de marketing globale.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbComfortaa||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#169179&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px|15px|10px|20px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Un_star-system_novateur\"><\/span>Un star-system novateur<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\">En outre, il est mis en application une fa\u00e7on tout \u00e0 fait novatrice de valoriser le star-system associ\u00e9e \u00e0 une\u00a0fan culture\u00a0tr\u00e8s dynamique.<br \/>La vague de la pop culture cor\u00e9enne n&rsquo;aurait certainement pas pris sans cela. Les fans sont encourag\u00e9s \u00e0 devenir extr\u00eamement d\u00e9vou\u00e9s, \u00e0 se regrouper en communaut\u00e9s et \u00e0 utiliser abondamment les r\u00e9seaux sociaux pour promouvoir leurs artistes pr\u00e9f\u00e9r\u00e9s.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbComfortaa||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#169179&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb header_3_font_size=\u00a0\u00bb25px\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb20px|15px|10px|20px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Une_critique_de_notre_modernite_mondialisee\"><\/span>Une critique de notre modernit\u00e9 mondialis\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: left;\"><\/h3>\n<p style=\"text-align: left;\">La production sud-cor\u00e9enne n\u2019est pas sirupeuse, loin s\u2019en faut. L\u2019opposition des classes est LE th\u00e8me qui revient dans tous les contenus cor\u00e9ens qui percent \u00e0 l\u2019\u00e9tranger en ce moment\u00a0: le film <span style=\"text-decoration: underline;\">Parasite<\/span> en est un exemple criant. La s\u00e9rie <span style=\"text-decoration: underline;\">Squid Game,<\/span> quant \u00e0 elle, aborde le probl\u00e8me du surendettement dans une soci\u00e9t\u00e9 hyperconcurrentielle. IL s\u2019agit certes d\u2019une incitation \u00e0 se d\u00e9passer\u00a0 mais c\u2019est essentiellement une \u00a0critique du capitalisme sauvage et une d\u00e9nonciation des in\u00e9galit\u00e9s tr\u00e8s pr\u00e9sentes en Cor\u00e9e du Sud, pays autrefois mis\u00e9rable qui a connu un formidable d\u00e9veloppement \u00e9conomique avec les revers qui, h\u00e9las, vont de paire.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb width=\u00a0\u00bb95%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb]<\/p>\n<p>Dans ses chansons, le groupe de K-pop BTS d\u00e9nonce la pression scolaire dans une soci\u00e9t\u00e9 cor\u00e9enne ultra-comp\u00e9titive. Ils s\u2019engagent sur des th\u00e8mes chers \u00e0 la g\u00e9n\u00e9ration Z. Ils ont d\u2019ailleurs \u00e9t\u00e9 invit\u00e9s \u00e0 se produire \u00e0 l\u2019ONU en septembre 2021 et \u00e0 parler de d\u00e9veloppement durable.\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttp:\/\/planetevero.fr\/wp-content\/uploads\/2021\/12\/BTS_at__Map_of_the_Soul_-_Persona__global_press_conference_17_April_2019_03.jpg\u00a0\u00bb title_text=\u00a0\u00bbBTS_at__Map_of_the_Soul_-_Persona__global_press_conference,_17_April_2019_03&Prime; _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb width=\u00a0\u00bb95%\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb header_2_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb5%||||false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb46px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb38px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Et_donc\"><\/span>Et donc\u00a0?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb]<\/p>\n<p style=\"text-align: left;\">Et donc, la capacit\u00e9 des fans de musique pop sud-cor\u00e9enne \u00e0 influencer de fa\u00e7on transnationale des \u00e9v\u00e9nements politiques, se r\u00e9v\u00e8le un tr\u00e8s bon exemple de la notion de soft-power. Or cette puissance, si elle est ind\u00e9pendante de toute d\u00e9cision gouvernementale sud-cor\u00e9enne, doit sa gen\u00e8se et sa vigueur \u00e0 des choix politiques et \u00e9conomiques encourageant une industrie culturelle conqu\u00e9rante.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb]Et ce n\u2019est pas fini\u2026.<br \/>\nMalgr\u00e9 l\u2019ann\u00e9e noire qu\u2019a repr\u00e9sent\u00e9 2020 pour les arts en g\u00e9n\u00e9ral, la capacit\u00e9 de l\u2019industrie sud-cor\u00e9enne \u00e0 produire du contenu num\u00e9rique et sa comp\u00e9titivit\u00e9 lui ont permis de renforcer sa position sur le march\u00e9 du divertissement.<br \/>\nLa culture booste l\u2019\u00e9conomie sud-cor\u00e9enne. <span style=\"text-decoration: underline;\">Squid Game<\/span> a fait vendre \u00e9norm\u00e9ment de friandises cor\u00e9ennes les Dalgona qui sont utilis\u00e9es dans la s\u00e9rie et, en 2017, 1 touriste sur 13 venait sp\u00e9cialement en Cor\u00e9e du Sud pour la K pop.[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb text_text_color=\u00a0\u00bb#7CDA24&Prime; header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_margin=\u00a0\u00bb|50px|30px|50px|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb13px||10px|0px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: large;\"><strong>En clair le soft power cr\u00e9e du nouveau soft power<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttp:\/\/planetevero.fr\/wp-content\/uploads\/2021\/12\/seoul-gc917b6c8d_640.jpg\u00a0\u00bb title_text=\u00a0\u00bbseoul-gc917b6c8d_640&Prime; align=\u00a0\u00bbcenter\u00a0\u00bb force_fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.16&Prime; _module_preset=\u00a0\u00bbe598b17a-9229-42f6-b238-019d6094332e\u00a0\u00bb header_font=\u00a0\u00bbVidaloka||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#161616&Prime; header_line_height=\u00a0\u00bb1.15em\u00a0\u00bb custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb16px|20px|16px|25px|false|false\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb40px\u00a0\u00bb header_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbShadows Into Light\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb]La Cor\u00e9e du Sud, au c\u0153ur d\u2019une zone g\u00e9opolitique majeure et explosive, a su trouver la recette d\u2019une culture nationale qui sait parler au reste du monde. C\u2019est un atout consid\u00e9rable au XXI\u00b0 si\u00e8cle.<br \/>\nApr\u00e8s <span style=\"text-decoration: underline;\">Gangnam Style<\/span>, BTS, <span style=\"text-decoration: underline;\">Parasite<\/span> et <span style=\"text-decoration: underline;\">Squid Game<\/span>, attendez-vous \u00e0 entendre encore beaucoup parler de ce pays ![\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb custom_margin=\u00a0\u00bb50px||50px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.21.0&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_social_media_follow admin_label=\u00a0\u00bbSuivez-nous sur les r\u00e9seaux sociaux\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; 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